Consumer Trends

Track emerging shifts in how Americans shop, spend, and decide.

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Latest in Consumer Trends

Consumer Trends

Convenience vs. Savings: The Trade-Off Every Shopper Makes Without Realizing It

By News & Trends Editorial Team · 5 min · Dec 3, 2024

Consumer Trends

How Secondhand Shopping Moved From Fringe to Mainstream

By News & Trends Editorial Team · 8 min · Apr 10, 2024

Consumer Trends

How to Read a Consumer Trend Report Without Being Misled by It

By News & Trends Editorial Team · 7 min · Jun 10, 2023

Consumer Trends

Paying in Installments: What BNPL Really Costs American Shoppers

By News & Trends Editorial Team · 7 min · May 23, 2024

Consumer Trends

Shrinkflation, Skimpflation, and the Other Ways Products Are Getting Smaller

By News & Trends Editorial Team · 6 min · Nov 20, 2024

Consumer Trends

Signals That a Consumer Trend Is Real vs. Just Media Noise

By News & Trends Editorial Team · 5 min · May 18, 2023

Consumer Trends

Social Media as a Store: How Discovery Shopping Changed Consumer Behavior

By News & Trends Editorial Team · 8 min · Mar 10, 2023

Consumer Trends

Subscription Fatigue: When Recurring Charges Start Costing More Than They're Worth

By News & Trends Editorial Team · 6 min · Feb 25, 2025

Consumer Trends

The Generational Shopping Divide: What Separates Millennial and Gen Z Consumers

By News & Trends Editorial Team · 5 min · Mar 11, 2024

Consumer Trends

The Quiet Death of Brand Loyalty in America

By News & Trends Editorial Team · 7 min · Mar 31, 2024

Consumer Trends

The Rise of the Skeptical Shopper: How Trust Collapsed in Online Reviews

By News & Trends Editorial Team · 8 min · Jul 15, 2025

Consumer Trends

What 'Ethical Consumption' Actually Means—and What It Doesn't

By News & Trends Editorial Team · 6 min · Jan 21, 2023

Consumer Trends

When 'Going Local' Costs More Than It Saves—and When It Doesn't

By News & Trends Editorial Team · 6 min · Dec 2, 2023

Consumer Trends

Why Americans Are Buying Less but Spending More

By News & Trends Editorial Team · 8 min · Jan 14, 2025

Consumer Trends

Why Price Tags Have Gotten Harder to Trust

By News & Trends Editorial Team · 8 min · Aug 9, 2025

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